ABOUT THE BRAND

A L A S A R O S

Designed and founded by Alexandra Katsaros, Alasaros is crafted from the allure of the sun-drenched Mediterranean coastline, an idyllic destination escape chasing an endless summer. A visual odyssey through travel and holiday living, our collections seamlessly transport you from beach side visits of the luminous sun to the lively nights of a charming city. An inspiring passion for long-lived garments made to be worn through all seasons and enhance weekend dressing. Infused with the roots of Alexandra's heritage - Greek and Croatian, each piece offers a nostalgic glimpse into life by the sea, where days were spent soaking up the warmer hours and exploring the streets of her families hometown, dedicating a lifestyle of travel, café culture, seaside beach clubs, artistic streets, endless scenery and city nights.

Designed in-house, Sydney Australia, Alasaros produces small-run collections to embody vacation living within your wardrobe capsule, stepping into the creation of lifestyle-swimwear silhouettes. With every design, vivid motifs tell a story through each exclusive collection, crafting vibrant yet versatile attire that is ever-lasting and admire a colourful palette. Every silhouette at Alasaros is carefully handmade with recycled-focused fabrications, ensuring superior quality garments that last you a lifetime. Beginning Alexandra’s journey in Fashion Design, her driving passion and dedication to the fashion industry also guaranteed a commitment to creating a slow-fashion brand whilst designing collections that adore the concept of a never-ending summer all year round.  

‘ALASAROS’ comes from the combination of the founder's full name.

Discover more behind the scenes of the beginning of Alasaros and my journey; learn more