Diving into the depths of fashion history is the evolution of the iconic ‘bikini’ a revolutionary garment that forever changed the landscape of swimwear, tracing its origins back to summer of 1946 in the vibrant streets of Paris, France.
THE BIKINIS FIRST APPEARANCE
A pivotal moment in women's swimwear occurred with the introduction of the bikini in the 1940’s, marking a significant turn in fashion history. This silhouette is attributed to two innovators who showcased their designs simultaneously. Jacques Heim, a French fashion icon, launched a minimalist two-piece called the Atome in May 1946. Shortly after, in July of the same year, Louis Réard, an engineer who ventured into fashion design, debuted his creation, naming it the bikini. While both designs were in the spotlight, and Heim's version was the first to make an appearance on the beach, it was the "bikini," that ultimately captured the public's attention. In the 1950’s, the allure of Bridget Bardot in the French movie "Manina, The Girl in the Bikini," left a lasting impression on our world and fashion icons.
THE FUTURE:
We then saw designers like Emanuel Ungaro, André Courrèges, Giorgio Armani, Oscar de la Renta, and Calvin Klein venturing into the realm of ready-to-wear swimwear, starting in the 1960s, continually pushing the boundaries of swimwear design.
OUR CONCEPT:
Let us transport you through our vision | At alasaros, our designs and exclusive collections are dedicated to a lifestyle of a never-ending summer, creating garments for all hours. Stepping into the creation of lifestyle-swimwear silhouettes, offering swim-style cuts that also are ready-to-wear pieces in your wardrobe.